Imho it's the lvl 1-200 experience that needs focus - especially the start up phase of the game could use a revamp. A game is nothing without players, and I think AO might be loosing a lot of players to poor start up content. The fr00b program was a stroke of genious, and I think it could transform even more people into paying customers if AO was a little more starter friendly. Don't confuse "starter friendly" with "easy game play" though. AO shouldn't loose it's unique feel, and should still take effort to learn to play, although that effort shouldn't correlate with time invested in grinding.