I would really like a story line to be incorporated into the day to day activities on rubi-ka. The story line could be implemented in segments...each segment running for a period of 2-3 months. During each segment, you would have to accomplish certain goals depending on what side you were on, and what profession you had. If you accomplished those goals, then you would get a bonus item.
For example...when you log in...you can get a little prompt like the "tips o the day"....
"It is the ---- day of ---- on Rubi-Ka. Currently, there are great tensions mounting between Omni-Tek and the Rebel Clans. As a (blank profession) on the side of (blank), you are charged with several objectives: A, B, C, D, E....(kill X amount of omni mobs, get X amount of tokens, engage the enemy in PvP X amount of times, participate in X amount of FC run events, whatever). You have X days to meet these objectives. Good luck, God Speed...."
Then, depending on how many players on either side actually accomplish their goals during the segment, it will determine how the conflict goes. Perhaps, a one time nuetral/omni/clan outpost will switch sides. Perhaps, a zone will go from 75% to politcal. Whatever.