Morals vary from person to person...and you just have to deal deal with it Sanskrit...you cannot force your own beliefs and morals onto everyone else, no matter how good they might be..
If I as a euro player one morning decide to gather some people and attack a to help a clan guild build a new base.
Find two bases open to attack one belonging to a guild with mainly US players and one belong to a euro based guild.
I would choose to attacl the US tower simply because the probability of victory would be bigger, as the defenders most likely would be sleeping.
and as Kuro said...for your ideals to work, you will need 100% of the players to be honest and with the same moral standards as you.
I can't imagine that ever happening.
We are playing a game and the hardest punishment you can get is a cancelled account and maybe a comment or two thrown at you from a upset toon, not much to force people to behave there.