Originally Posted by
Caloss2
I don't see why resources are being apparently being put into "new player experience" Given how the vast majority of subs are older players; and new players get to AO largely on the recommendation of an existing player base.
Looking at business models what you should be aiming for is a game that sells it's self; for example here's a question for UK players.
Q:When was the last time you saw or heard an advert for Tescos?
A:4 years ago, as that's when they stopped trying to attract new customers and started concentrating on the ones they had.
Have they lost any since then, no! are the selling their customer base what they want at a price they want it? yes, are the still gaining new customers yes!
The best advert for anything is the people that use it period.
What the FC team should be doing is exactly that, find out what the people paying part of their salaries want.
And then make it.
Putting resources into a new player experience, what was the logic behind that? that a lack of uptake is being blamed on how much learning the game requires?
Well that's just plain wrong, the game is complex and should always remain; so if a player wants to play something simple they will, you run a unjustifiable risk if ever try and change that. Case in point?
SWG.
Nothing wrong with the game then they changed it to copy the wow model, result wow type players tried it, then left the players that they did have also left, double disaster I believe the correct phrase would be "EPIC FAIL" on the devs/board part.
If you take anything from this then don't fix it if it's not broken.
And question the business model that trys to ram a square peg into a round hole.
My opinion.