I see what you mean,
its the same with people always saying FC and funcom :/, if you were playing gta3 and didint like it cause it had a bug you wouldnt say damn im sick of RI macking lame games or with halflife you dont say "why dont sierra do something decent next patch". You say something like, im sick of the <bug> why dont they fix it.
or AO needs to get rid of <bug>, that kinda thing, the funcom word is just constantly used though, sounds a bit sad and it takes a bit of that fantasy magic from the game :p