Since most of these missions - consistent with the whole concept of a "merit" board - are about the player contributing to his faction's struggle against the enemy faction, collecting tokens should earn a small advantage for your faction.
I have very little tolerance or sympathy for people who think they ought to be able to travel through 2HO or 4 Holes unhindered in the name of doing a mission which they chose *knowing* it would require travel through PvP territory.
The entire borderland between Clan and Omni territory ought to be under 25% or 0% suppression, the most valuable missions ought to be located in that region, and completing those missions should harm every player on the opposing side in some tiny but meaningful way.
As a Clanner, if Omni-Tek succeeds in controlling the "political belt" and wage a successful propaganda campaign encouraging the collecting of tokens by its subjects, I should be personally frustrated and moved to act.
For those in the Clans who are not so moved: You have Avalon, Newland, Tir County, Aegean, Athen Shire, Holes in the Wall, Borealis, the Varmint Woods, and Mort in which to do missions unhindered. You do NOT have a God-given right to demand that your safety from other players be absolutely ensured throughout 95% of the low and medium level game world.
As someone who dislikes missions and has little interest in PvP, I nevertheless see no reason why those two things shouldn't touch me in any way. Even if it were something as simple as changes in the price of insurance, giving value to those token boards which is *multiplayer* in nature (as everything in this game should be), and giving players the OPTION to participate in a type of token collecting which is competitive in nature, would be a nice start in making this game more than just a very pretty co-op game with a very fancy lobby area.
Vacuos