In a way you are right, bs is currently more populated by people who aren't perpared for pvp. That's because of poor quest design that encourages people who only need exp from the reward to join. It's supposed to be an area for pvpers but currently the only people that benefit from it are levelers. Few easy tweaks and it can be what it was supposed to be. Funcom however, in their usual fashion, don't really care as they've demonstrated with nerfing bs quests completely instead of tweaking them so people are actually motivated and rewarded for participating in actual pvp.
I'm fine with the losing side being rewarded too, but it has to be less than the winning side.