The whole beta test strategy looks totaly stupid to me
I am paying customer for over 10 years and I use 12 months subscription plan.
I am not interested in beta testing at all !
I happy that it finaly started and I hope it goes fast and smooth.
However beta testing is like some kind of work, it is helping FC in their job etc. so imho it is FC who should try to encourage ppl to enter beta test and offer some kinf of incentive.
From my personal point of view and marketing experience I would do something completely different:
I would invite all players who canceled AO as paying customers - to lure them back
I would invite all players with froob accounts - to show them full content and convince to upgrade their account.
I would add that any player who spend xx hours beta testing, or sends X usefull bug reports will get 1 month full acess to AO...
Asking paying customers to become beta testers is like shooting your own foot.