CZ tell the marketing department that they should consider two options:
Charge the normal CD booster pack (as is) with the price you have for 19.95.
Then allow for just a booster pack download and reg key option on the website for 14.95.
Seeing as the normal CD can be bought by paying for shipping for 4.95 on your websites registration page, this would make things a little easier on players.
But, I also noticed that you have the pre-order option up as well and my question is what exactly is in the CD that is NEW? Can you submit a content review without the speculation?