Cancel the movies.
Not only are the completely unrelated to the game (so um, where's Elena? Who gives a damn about that unknown guy who hasn't even existed in game?) but they are just a waste of resources.
Do you want:
A.) Events that don't suck.
or
B.) More movies, and a continued lack of effort in events and IN GAME storyline.
Dunno about you, but I'm paying to play the game... not download movies that have no bearing on the game or player interaction.
Whoop de do Funcom.
Maybe this dillemma will make you realize your customers want a game and not some over-dramatic piece of crap "experience" that has no bearing on how they play, or what they play.
You're a game company aren't you?
Make the game!