I'd like to start off by saying I don't mean this to be offensive, and that some of the people who worked hard on this game (if they read this) might get a funny feeling in thier stomach from seeing this but..
I don't know why they even bothered to make a story with this game. If they would have refined the gaming system instead, Then the players would make up thier own story, and be completely caught up in it. For example if they had set up guild-houses and had something like guild controlled outposts that could be fought over. Newspaper terminals, with the articles completely written by players. Ways of broadcasting in-game dates/times/locations of social events. Customizability of social events (guild pay 2 mill cr to rent out reet retreat to have a dance contest, 1k cr admittance, which would go to the guild bank.) Drinks that make you walk all wobbly. Purchasable homes in exotic locations. Important leadership positions to be filled by players. I could go on and on.
A defined story works good for single player games, but a mmorpg is something very different. It is a vast network of unpredictable variables which will react and grow in ways that the creators of the game could never ever hope to predict. To expect such an.. organism.. to follow along a rigid storyline is erroneous.
Had there been open-ended rpg enhancements - reward systems for PvP, leadership positions and responsibilities, and so on, then a complex story would have grown organically - and best of all, all players would be involved in the story by default, it would be the story of thier character's lives.
Honestly I don't even watch the story episodes anymore. I came in to this game - my first mmorpg - and was enthralled by the society that people interacted in. I came into it having some idea that people would hold elections for political power. Grizzled veterans would lead large scale attacks. Major battles fought which would over the course of the game decide the final victor. But then I find out that the important leaders are NPC's, and that the major battles have been determined.
I am sorry but this just does not dignify something as dynamic as a several thousand member ecosystem. You could have saved yourselves a lot of trouble by letting the players create thier own story, a story which would actually mean something to them because they helped to mold it. The unnatural restrictions placed on Rubi-Ka to ensure that the game-world follows the path of the already written novel pretty much ensures that it will never live up to your dreams of immersing people into thier characters.
Its too late now I would think so I'm not suggesting Funcom change AO now.. but I'd recommend they take it as a lesson and apply it to any future mmorpg's they create.