I like your way of saying thank you..
Thanks for paying $49.99 for this game, and also for paying $12.95 per month for the last 13-14 months. For being such a loyal customer we now give you the chance to pay an additional $19.99 for a special patch. Unlike you, our loyal customer, new customers who buy this product will also get a new account included, but since you already paid $49.99 for this you only get the patch.
It's not that $19.99 is such a lot of money to me. It's about what I would have to pay if I went out for lunch. But I'm principally against this sort of practice.
In the end I guess I'll go fork out the money for this patch. I am addicted to this game after all. But I'll probably be having the same feeling as I have when I go to the supermarket and pay $7 for a pack of 20 Marlboro, or when I go to a bar and pay $8 for a pint of beer.. I'll be having the feeling that I'm paying too much for something.. But hey, it's so little money, who really cares..
