IRL Omni clothes

Propably an old joke to most of you, but i got a laugh from it...

I was shopping for clothes yesterday and wondered in to Columbia sportwear department and to my surprise this big sign said "Omni-tech". Would have liked to take a screenshot of it, but didn't have my camera with me. Managed to find this url though http://www.outdoor-sportswear.com/co...ar%20omni.html

Omni-tech, Omni-tek, what's the difference? They are all the same! :-)

Spiffy outfits then, spiffy outfits now! Omni-Tek has it's roots in outdoor winter clothing. ;)